Laying the Groundwork to Scale Up Sanitation Marketing in Ethiopia, A Learning Brief

Between February 2, 2015 and October 31st, 2015, with support from USAID’s WASHplus project and the Vitol Foundation, iDE implemented a project to scale up rural sanitation marketing in rural areas of four regions of Ethiopia (SNNPR (Southern Nations, Nationalities and Peoples), Amhara, Oromia, Tigray). Building on the success of a pilot project that established the potential to scale sanitation marketing in rural Ethiopia, this project aimed to:

1. Continue developing and refining the design of the latrine products (slab and pit lining) as well as the business model for sales and delivery of the latrine;

2. Develop sales training and marketing materials for sales agents and manufacturers.